FASHION CRUSH

Swizz Beatz adds some hip hop flash to Reebok Classics

Launched just last week, producer and artist (and Alicia Keys’ hubby) Swizz Beatz announced a flashy shoe and apparel collaboration with Reebok. Dubbed the Reethym of Life campaign, we’re digging the hot pink and baby blue kicks, as well as the purple and black—both are the perfect way to spice up any work-out ensemble or add a dash of colour to a funky street look without breaking the bank. The Reethym of Life shoe collection ranges from $90 to $100.
Available at the Reebok concept store at 1482 St. Catherine Street West, Montreal.