TIMELESS BEAUTY
Nivea celebrates a century with a pop-up space in Toronto
To celebrate turning 100, Nivea has opened a pop-up space in Toronto for consumers to try out their complete line of products. The space is decorated in the beauty brands signature blue and white, with vintage ads flanking the walls. Visitors can complete an online survey to find out what products are best for their needs and see how the design and packaging of the original Nivea cream has evolved. Originating in Germany, Nivea decided on its downtown pop-up location because Canada is currently the brand’s largest market.
*The Nivea pop-up space will be open at 361 Queen Street West in Toronto until April 5, 2011.
