RUNWAY TO RETAIL
Joe Fresh brings the Spring 2012 collection to its new standalone stores
Inspired by a beach party on the Greek island of Mykanos, Joe Mimran’s Spring 2012 collection is a mix of brights and neutrals, prep and tech. Stand-out pieces include the water colour cropped print pant, neon orange boyfriend jacket, leather cropped pants in orange and green, sport tech jackets, coloured denim in skinny and widelegged styles, and the beyond maxi skirts that made such an impact on the runway last fall and also for the queen of daytime (we were told at the media preview that Oprah herself is having one made!). After a very welcome reception stateside and with the new standalone stores in his home country, the Joe Fresh brand is now bringing close to 90 percent of the runway looks into a select number of their retail outlets, much to the glee of editors and fashion watchers alike. Some early spring items are available now, with more coming starting in February. Expect runway items to hit Joe in April.
