SHADY BUSINESS
Chanel prestige Fall 2011 eyewear preview
The concentration on recurrent brand emblems is a signature style of Chanel’s prestige eyewear line, whose adverts feature supermodel and long time Chanel muse Claudia Schiffer, and held their press preview just last week. Gathering inspiration from the chains, Karl Lagerfeld’s composition was a rather clever variation on the theme, with metal chains paired with hand-woven strips of lambskin forming the arms of the frames. The collection, overall, made use of four classic eye-shapes: the butterfly, cat’s-eyes, oversized square, and a feminized aviator style. Amidst the featured pieces were also past collections, videos of the making-of each piece, and a space for guests to show off their favourite Chanel sunglasses in Polaroid form. And of course, in true Chanel fashion, each guest walked away with goodie bag in tow, containing a pair of the stylish sunglasses.
