MR.BIG FOR BIOTHERM HOMME

Carrie Bradshaw may have teased Mr. Big about his old age, but actor Chris Noth isn’t taking any chances with his appearance as the new spokesman for Biotherm Homme. Noth was recently in Toronto at Andrew Richard Designs loft for the launch of Biotherm Homme’s latest product, the Force Supreme Re-Builder, an anti-aging tool for men. Spotted mingling in the crowd at the party was boldfaced namer Shinan Govani and The Society’s cultural curator, Ashleigh Dempster, while singer Ash Koley performed songs from her upcoming album.

This latest anti-aging product aims to firm skin and re-sculpt the face with ingredients such as caffeine to refine facial contours and improve appearance of a double chin, soy protein to reduce wrinkles and Kreatilane to re-energize cellular activity. Most men may shy away from skincare but the applicator was created to mimic the contours of a triple-headed electric razor, so no need to dabble those fingers into a jar of cream, boys. For men with any reservations when it comes to using such a skincare line, president and CEO of L’Oréal Canada, Javier San Juan, put it best, “Mr. Big uses it.”

Available in May, 50ml, $60, biotherm.ca