Joeffer Caoc’s Spring 2011 Collection
There are very few Canadian fashion designers who can say that they taught supermodel Daria Werbowy how to walk in heels, yet Filipino-Canadian designer Joeffer Caoc has done that, and accomplished much more, in the 15 years that he’s been designing stunning gowns and power suits in downtown Toronto. As the designer prepares to present his eponymous Spring 2011 collection at LG Fashion Week in October, we stopped by the studio to get a sneak peek at his vision for the upcoming season.
FRM: What have you been up to?
JC: I have been focusing on the business end of the company the past few seasons, but I will have a presentation for the Spring 2011 collection. I’ve also been designing a line for Winners under the Misura label. It is separate from my signature Joeffer Caoc line and mainly consists of simplified versions of the “greatest hits” from my design archive.
FRM: Where do you find inspiration?
JC: For inspiration, I love traveling to New York. My brother lives there and so I visit him often. I’ve also been watching Mad Men and Gossip Girl when I have the time, and listening to M83, Tiesto, and Fleetwood Mac’s Greatest Hits non-stop in the studio!
I’ve also been doing a lot of trunk shows. You learn a lot from people’s realities – how they wear the clothes and where they need to go. That plays a huge part in my design process now. I have a signature look, but I definitely take the customers’ comments into consideration. Read More…
